Entering the ad world



By Sorcha Finucane, who is currently interning here at Digit.

So…..entering the Ad World has been tough, but everything I have learnt in the process has been invaluable. In September I was cursing the fact I didn’t apply to graduate schemes last year, but now I think it was lucky I didn’t. Leaving University I thought I was ready to enter the Ad World with a boom. How wrong I was. Even in my first placement I realised how much I needed to learn. For the past few months I have been gaining experience in both client side marketing and agency side. Meeting people, gaining insight into creative processes and the options I have has helped me establish what the right career path is for me.


I think for every graduate there is a huge fear of the world ‘unemployment’. It is even worse when you are in it. Constant questions run through your mind like, ‘why did I even do my degree?’ and ‘when am I going to be seen as employable?’ It is tough, but the only thing you can do is suck it up and move forward. That is what I have been trying to do for the past few months and I have actually really enjoyed the experience.

I have rushed all my life and never stopped to reflect on what I really want or what I’m really good at. The first time I stopped to reflect, I made a life-changing decision…to give up a legal career and follow where my true passion lies, in communications. It just shows how taking time in ‘unemployment’ to figure things out isn’t such a bad thing. I have taken the opportunity to ask peoples’ opinions, attend graduate open days and browse online to find where I would best suit. Even now I’m not really sure, but it’s comforting to be told that it’s ok I don’t know. What I do know is that I made the right decision this summer to give up law and that, even though it will be hard work, I want to work my butt off to get a job in advertising.

There is one piece of advice I have been given a number of times that will stick with me and I will pass on. It was a note about how to stand out by ‘being interested and being interesting’. Having met people in the Ad World, one personality trait I have noticed everyone has is passion. Watching other people and taking on that advice, I now follow a number of blogs, listen to talks and have started my own blog about gluten free cookery. The more I have read and heard, the more I realise how huge this industry is and how much it has to offer. It’s exciting and even just being a part of it through work experience is fantastic.

As a person at the gates of the Ad World there are two things I know I need to continue doing to finally enter, meet people and learn from them. I will seek out any opportunity that comes my way and hope one agency will see my passion and ask me to stay. When that will be I don’t know, but I am going to continue to try hard, be interested and be interesting!

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